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What other ways have you had success drawing in more male clients? Share them with us on Facebook! Even if the referral is a woman, you’ve still gained a new customer. These word-of-mouth referrals are extremely effective and inexpensive. That email your customer received might spark a conversation about how regular massages have helped him prevent soreness after working out. Next time your male client hits the gym, his buddy might mention how sore his back has been. If you have an existing male client base, you already have a great marketing tool at your fingertips! Create an email marketing campaign that goes out to your male clients offering them a discount on their next appointment if they refer a friend. Encourage your current male clients to refer friends.
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For inspiration, you can ask some of your current male clients what massage benefits they notice the most. So what should you say to men in your marketing materials?Įmphasize benefits that matter more to them and seem to be less of a stretch: better sleep, injury prevention or rehab, physical performance improvements, etc. This doesn’t mean men don’t benefit from the stress relief or relaxation a massage provides, just that they’re less likely to book an appointment for that sole purpose. However, the truth is that most men don’t respond to marketing that promotes these benefits. We all know the many psychological benefits of massage. Much like offering sample chair massages, couples massages make it easier for men to get familiar with the massage environment by having their spouses or significant others with them. It seems counter-intuitive to market to women in order to reach men, but it can work beautifully! Men may not typically encourage their girlfriends or wives to get a couples massage, but they’ll try it out to please their significant others. Knowing that women are more likely to give something a try, encourage your female clientele to book couples massages for their next date night. Women tend to be bigger fans of new…experiences.” This sample allows men to get familiar with you, and the benefits of a massage, in an environment they already feel comfortable in! Promote couples massages.Įnlist the help of spouses and significant others by offering couples massages.Īs Dima Laarchuck tells us in her article about marketing to men, “it’s hard to convince men to buy something new and unknown.
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Instead of trying to get male clients to come to you, go to them!Ĭall up local barber shops, offices or even police stations offering to come in and give short, free chair massages.Ī big reason men shy away from going to get a massage is because they are uncertain of what to expect. Go to them and offer sample chair massages. If you’ve been struggling to reach men with your current marketing tactics, give these strategies a try: Remove the mystery. So - how do you get more men to your practice? While men make up a portion of many massage clients, women are still the majority when it comes down to it. When using a search engine such as Google, Bing or Yahoo check the safe search settings where you can exclude adult content sites from your search results Īsk your internet service provider if they offer additional filters īe responsible, know what your children are doing online.If I asked you to describe your typical massage client, what would you say?Ĭhances are most of us would picture a woman… Use family filters of your operating systems and/or browsers
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